The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace with these trends, cutting-edge organizations are revising their loyalty ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Associate Professor of Legal Studies and Business Ethics at the Wharton School, University of Pennsylvania But this isn’t an article about video games. It’s about where innovative organizations are ...

In 1964 the world learned a spoonful of sugar helps the medicine go down. It wasn't the first time a key principle of gamification was said out loud, but it might well be the catchiest. In 2019 ...

No one, not even the late Steve Jobs, can say that they know everything about technology. Jobs might have come the closest to possessing knowledge about all things tech, but even he did not know every ...