This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Breakfast cereal could use a lucky charm.

Here's why.

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that have committed to eliminate ...

Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...