Case in point? This Monday (Feb. 9), Starbucks is giving away free cups of coffee—a perfect pick-me-up after a weekend of ...

On March 10, Starbucks will revamp its rewards program, changing to a three tier system with new benefits like 'Free Mod ...

The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.

The Starbucks Rewards program is getting a makeover including non-expiring rewards stars and Free Mod Mondays, with free ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

Starbucks now rewards heavy users more: Better perks and faster earning only happen if you rack up lots of Stars each year.

There's a disturbing pattern called “surveillance pricing." ...