YouTube is showing off a brand new file format for creators who want to check out VR but are intimidated by taking the full plunge with all the crazy hardware and production issues. It’s called VR180, ...

Move over, 360 videos — there is a new video format in town. On Thursday, YouTube launched VR180, a 3D virtual reality format with a 180-degree perspective. “VR180 video focuses on what’s in front of ...

Zuck says VR is the future and Facebook is wasting no time building it into the News Feed and starting to make money off it. By embracing the format, Facebook can stay fresh for consumers by offering ...

VidCon, the largest conference for online video creators, took place this week, and YouTube celebrated by announcing a new VR format. YouTube has supported VR and 360-degree video for some time, but ...

Audience-technology firm YuMe on Monday launched what it’s calling an “immersive 360-degree video ad format.” The unit aims to offer consumers the ability to control their interactions with ads by ...

LOS ANGELES - You’ve probably been seeing a lot more of these videos on Facebook and YouTube--immersive, 360 degree virtual reality looks at places we don’t usually get to see. They're ultra-wide, ...

YouTube is launching live streaming for 360-degree videos, with California's Coachella music and arts festival the first thing to be broadcast in the format. The Google-owned company will expand its ...

Yahoo chose this week’s Cannes Lions festival to announce Yahoo Tiles, a new mobile ad format that features 360 degree images and video, according to Marketing Land. By tapping on a mobile ad, users ...

Cheaper technology has led to an explosion of 360° video on the web. You can start shooting Virtual Reality (VR) with a camera costing less than US$300. But just because you can easily shoot 360°, ...

Does immersion yield empathy? The aim of this report is to address the question of whether news media—in this instance, short-form journalistic stories—presented in a 360-degree video format affects a ...