Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...

A traditional focus group is a moderated group interview typically facilitated by business owners interested in learning about customer perceptions of their product or service. Employee focus group ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...