Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
For many years, Spot Radio was a medium that saw automotive insurance specialists battle one another for supremacy. Today, GEICO is taking a pause, while Allstate remains quiet, too. State Farm and ...
Those ubiquitous insurance ads, with characters like Progressive’sPGR0.91%increase; green up pointing triangle Flo, or Geico’s Gecko, were probably a bit harder to spot in 2023. Home-and-auto insurers ...
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