The dispute between Ferrari and Mazda regarding the ownership of the 'Luce' name is heating up, as the Italian luxury sports ...
A fresh trademark filing for Luce could force Ferrari back to the name drawing board ...
Ferrari has said it holds the right to use the ‘Luce’ name, which will be used for its first-ever electric vehicle (EV), ...
Names are a major component of the success or failure of a car model. A catchy name can capture the attention of the public, while one that’s not very well-thought-out (or, worse, offensive) can ...
at a confirmed aspect of the Ferrari Luce. The internal components on show include a front seat, elements of the cockpit, the steering wheel, the pinnacle behind it with speed and odometer dials, a ...