In 2014 when the program launched, the social network had already tuned the News Feed into a powerful engine, sucking up our ...

If you've been noticing a distinct change in the content you're seeing on Facebook recently, you aren't alone. Several members of the IndyStar newsroom have reported seeing a disproportionate amount ...

Facebook researchers in 2019 created three dummy accounts to study the platform's technology for recommending content in the News Feed. The first was for a user in India, its biggest market. Then it ...

Facebook is trying to help you see Reels you're actually interested in, rather than random videos. The algorithm update will prioritize newer content, showing you 50% more Reels that were posted on ...

A Facebook algorithm change may have helped boost visibility and engagement to county-level Republican parties across the United States starting in 2018, according to new research by Miami University ...

The formula that keeps people engaged when on Facebook. Facebook algorithms feed people what they want to see and hear by analyzing their past interests, no different than Google and countless other ...

Facebook’s algorithm 1 is its superpower — and its kryptonite. Yes, it leads to higher engagement that earns the company billions of dollars, but it’s also tied to some of the company’s biggest ...

Republicans have long decried Facebook and social media as biased against them. Former President Donald Trump remains suspended from Twitter and Facebook. Republican lawmakers and influencers have ...

Over the past decade, most of us have gotten used to hearing that “the algorithm” is responsible for this or that on the internet. Sometimes it’s something useful, like movie recommendations.