Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

New research suggests that the electrical complexity of the brain diminishes in early Alzheimer’s disease, potentially signaling a breakdown in the neural networks that support conscious awareness. By ...

We tend to think of human memory as if it's one of those old steel filing cabinets: some information gets stashed inside, and when the time comes, we hope we can find it by flipping through the tabs ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.