Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Faith writes guides, how-tos, and roundups on the latest Android games and apps for Android Police. You'll find her writing about the newest free-to-play game to hit Android or discussing her paranoia ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Speed is essential to a well-managed recall. The faster consumers are alerted and understand what to do, the faster contaminated products can be identified, returned, or discarded. That’s why QR codes ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. QR codes drive 37% click-through rates, while email campaigns ...

Quick Response (QR) codes, those black and white squares whose popularity surged with the rise of contactless interactions during the COVID-19 pandemic, from restaurant menus to parking meters, have ...