Adding a dynamic vision statement to your marketing plan can be the difference between energizing your prospective clients or having them look for another cup of coffee. It can be similar to your ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Opinions expressed by Entrepreneur contributors are their own. In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

Opinions expressed by Entrepreneur contributors are their own. Most companies have a clearly defined mission statement, but it’s the vision statement that employees cling onto. Whereas mission ...

Here’s a challenge for you: Without looking, write down the vision of your school or district. You may not be able to write it down verbatim, but can you at least identify and articulate the main ...

Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...