Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

The tablet market is one that has greatly polarized many who follow the technology industry. The initial debate centered around whether the tablet would kill the PC. Then, the tablet market began to ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure. Customers are flooded with choices, and brands are often competing for ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...