If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

If it’s true that there’s no such thing as getting something for nothing, then sales promotion definitely tries to disguise that fact. The obvious lure to the customer is that while they are buying a ...

You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...