There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...