I know what you might be thinking: "Cold emailing is no different from cold calling and how I hate cold calling." And with only 1% of cold calls actually resulting in meetings why wouldn't you?

Cold emails can be awful. And yet–we’ve formed valuable mentor relationships via cold email. As journalists, cold emails are often our only avenue for reaching important sources; in our businesses, ...

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Cold emailing has a bit of a bad rap, often due to the plethora of poorly written marketing emails people receive. That leaves many reluctant to give it a try. But, it’s actually a powerful tool in ...