Two of the most important aspects of B2B marketing are lead acquisition and nurturing. I’ve talked before about the importance of email in your content marketing strategy. When someone gives you their ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Nimble, the relationship-focused CRM built for the whole company, not just salespeople, announces the addition of Email Sequences. This new feature enables small ...

As more Apple Mail users have enabled Mail Privacy Protection (MPP), opens have become an increasingly unreliable signal of individual-level engagement with marketing ...

Consider all the ways someone might arrive in your email database. Maybe they visit your website and subscribe to your newsletter. Maybe they enter their email in exchange for a helpful whitepaper. Or ...

Sending an automated, calibrated series of messages to get a customer to take action is nothing new. However, startups often consider the value of their marketing to be the value of their product, and ...

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, ...

Nimble has added Email Sequences to help small businesses nurture leads through a series of strategically personalized emails. Nimble's new Email Sequencing feature enables businesses to accelerate ...

If you have an agency, you sell results. Which is typically hard on the front end. That’s why you have case studies, referrals, and other types of media that prove you can accomplish what you say you ...

Creating a scalable lead generation system can help your small business grow quickly, converting leads into customers and driving new business consistently.