You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.
Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...
Plus, advice on when is the best time to buy World Cup tickets with dynamic pricing in play: "There are deals to be had" Argentina captain Lionel Messi kisses the FIFA World Cup Trophy. Tickets for ...
Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...
Imagine refreshing an online shopping cart only to see the price of your favorite jacket jump $20 in minutes. This is the reality of dynamic pricing in today’s AI-driven markets. As a digital product ...
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Why Mid-Market Companies Should Use Dynamic Pricing
Big companies have been using dynamic pricing for years. Here’s how smaller companies can benefit. Last February, in a debacle that will be taught in business schools for years, Wendy’s announced that ...
In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...
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