From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We now have a total of 142 respondents who shared their definitions of dynamic ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Customers are more educated and tech-savvy than ever, and ...

Ed McLaughlin and I just finished a very interesting study on consumer reaction to dynamic pricing in the restaurant and grocery industries. We asked a variety of questions on attitudes toward dynamic ...

Have you ever wondered why so many products have prices ending in .99? There is strong evidence suggesting that consumers perceive the .99 prices to be lower than they actually are. That is an example ...

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If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...