Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

Instacart users across the country may be paying more for the same groceries because of secret price tests powered by artificial intelligence, according to a new study. Consumer Reports released its ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

Around a dozen states have introduced legislation that would upend the way hotels, airlines, and OTAs set prices.

(New sNatio n) — What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are ...

Tourists looking to watch the sunset from the Empire State Building’s observation deck could soon be forced to fork over more than $100. That’s because the owners of the storied landmark have decided ...

Over the years, the travel to festivals was based on the generic formula: to book a flight, to find a hotel that is located close to the venue, and to buy a wristband. Music lovers of today have many ...