Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

The rapid growth of e-commerce continues to create new challenges for retailers as they plan distribution strategies. One of those challenges is managing the high volume of returns. One in three ...

Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...

For years, the large streaming platforms were in a winner-takes-all arms race to amass the most content and acquire the most subscribers. But as we look toward 2026, the landscape is shifting. Now ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Today’s distribution environment is a juggling act: Employees must manage customer expectations, maintain complex inventories and pick and ship orders from warehouses in near real time. Add in years ...