As we start the New Year and put this crazy year of 2020 behind us, we need to buckle down on direct mail planning. The strategies we started in 2020 and were then forced to drastically change because ...

There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...