Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

The democratization of media, the advent of low-cost programmatic, and the growth of ad blocking have left many digital publishers struggling to keep the lights on. Some have relied on the strength of ...

“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

Any given programmatic opportunity is predicated only on information provided by the publisher, and thus tends toward mere demographic attributes, often presumed by these publishers rather than ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in ...

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...