The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

A key step in the assessment cycle is gathering and analyzing evidence. Employing the appropriate data collection techniques for assessment is an important step in this process. Faculty and staff are ...

There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

Assuring data quality should be one of the most important goals for IT professionals. This is truer today than it has ever been as organizations rely on data to power their AI and machine learning ...