For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

To mitigate risks, solar industry professionals must adopt better planning strategies and more granular datasets to improve accuracy. Image: Solargis. The financial and technological impact of weather ...

Debate and discussion around data management, analytics, BI and information governance. A Salesforce study has that around 33% of executives view AI as overhyped. But this scepticism may be ...