It used to be that every once in a while, I’d get an email from one of the vendors I use–a credit card, a SaaS app, a subscription service–letting me know that, for a limited time, I could score some ...

Opinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...