Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When we were brainstorming ...

Marketing is the fuel for today’s most successful businesses, and in a hyper-competitive marketplace, it has never been more important for your marketing creative to deliver consistent revenues and ...

One of the literary creative functions of the sep-con articulation process (actively conceiving separation and connection concomitantly) is the construction of poetic structure or form, producing ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Every advertiser has probably fantasized about living in the “Mad Men” era. Back then, advertisers spent their days cooking up the next “Big Idea” and creativity was the name of the game. These days, ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...