New ethnographic research reveals nine justifications that make AI innovations almost "irresistible" across organizational and professional boundaries. The study conducted at the University of Eastern ...

This week, an exercise in separating truth from hype. I am old enough to remember when generative AI (genAI) was the best thing since sliced bread — destined to solve any and all problems. But CIO.com ...

Project Genie is the new AI from Google DeepMind, and its world creation has got investors scared, but it’s still a long way off from wrecking the video games industry.

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

However, data does show that AI is increasingly being used to create new titles within the medium. A recent survey from the Game Developer Conference found that 36% of game developers are using ...

The Higgins-Berger Scale provides advertising agencies and graphic design teams with a clear standard for transparency, ...

AI Steam updates AI disclosure form to specify that it's focused on AI-generated content that is 'consumed by players,' not efficiency tools used behind the scenes Hardware Razer CEO admits users ...

A new MIT study has cast doubt on the AI gold rush, revealing that 95% of generative AI business projects are failing to deliver meaningful results. Despite more than $44 billion being invested in AI ...

More slop for the pile ...

A new study from MIT's NANDA initiative has found that 95% of generative AI pilots fail to deliver measurable ROI for companies – a failure rate rooted not in flawed models but in poor integration and ...

Zelnick was responding to a question about Google's Project Genie AI tool. Announced last week, the experimental system transforms simple text instructions into short, explorable video ...