The more a small businessman understands how consumers make their choices -- their buying decisions -- the better the company marketing mix can be designed. According to authors Philip Kotler and Gary ...

Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In the ever-evolving landscape of business, the ability to predict future revenues with unparalleled accuracy has long been an elusive goal. Also, in the realm of predictive analytics, researchers ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.