Just when you thought Crayola had every color in the universe covered, the company is about to debut a whole new hue. And it’s something most have never seen before. The “new to the world” blue was ...

Add Yahoo as a preferred source to see more of our stories on Google. Crayola wants every child to be able to color themselves and the people they love by using crayons that accurately mirror them.

In 2019, Victor Casale got a cryptic email from Crayola asking him to work with the company on a secret project. The cosmetic chemist’s mind immediately jumped to that single pinkish crayon that has ...

A brilliant blue color, discovered accidentally by Oregon State University chemists, will soon be the newest addition to Crayola’s box. “With the discovery of YInMn brand new pigment, who other than ...

EASTON, Pa. -- Crayola has the blues -- five, to be exact. The iconic crayon maker left it to fans to come up with a name for a new blue crayon replacing the recently retired color dandelion. After ...

When we were children, we learned all kinds of things. We learned things as vastly different as our languages and cultures. But one thing that was pretty much universal was coloring. Coloring was a ...

Color no one surprised: These days, even a new crayon name draws criticism. Crayola announced the name of a new blue crayon this week: “Bluetiful,” which beat out four other names with 40% of the vote ...