Associate Professor of Advertising and Graphic Design, Edinburgh Napier University After ten years of being teased by flying blocks and surreal scenes before being gratified by the fleeting moment ...

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...

Clear, in conjunction with Red Bee Media, has just completed a gargantuan project for the UK’s BBC 2, in the form of six differently-themed set of channel idents, including many multiple versions and ...

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air ...

The tie-up will see authors Polly Williams, Ali Knight, Charles Cumming and Robert Wilson pen a number of backstories to flesh out the channels branding. Airing from today these are intended to impart ...

ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

The ident celebrates the 40th anniversary of the animation’s debut on Channel 4 and features beloved characters from The World of The Snowman. Channel 4 has commissioned award-winning production ...

Concrete information about the next series of Big Brother has finally begun to surface. The first glimpse of the BB6 eye (pictured left) was released to the tabloid press on Saturday ahead of the ...

UK commercial public service broadcaster ITV has announced a new on-screen identity for the ITV main channel, in the form of a new year-long project, ‘ITV Creates’. From January 1st 2019, ITV’s ...

Welsh language channel S4C has appointed Proud to handle its rebranding, following a five-way paid creative pitch.The design fees for the project are understood to be worth around the £0.5m mark.

ITV will launch a brand new set of channel idents on November 1st to coincide with the launch of its new channel, ITV3. ITV1 has used the existing idents, featuring celebrities from the channel, for ...