LONDON, April 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
LONDON, April 03, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released their ...
Growing use of unregulated “bundle IDs” to identify the apps on which open programmatic buys are transacted on connnected TV (CTV) is compromising performance and measurability. That’s according to a ...
LONDON, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - ...
(MENAFN- GlobeNewsWire - Nasdaq) According to Pixalate's research into the most popular CTV app Bundle IDs based on estimated open programmatic ad spend, the Bundle ID for 'Samsung TV Plus' ...