Over time, LLMs will enable transformational TV experiences for viewers. Consumer expectations for how they interact with technology continue to rise, and CTV platforms have an opportunity to get ...

Until then, however, at least Magnite can fall back on its rapid CTV growth. According to CFO David Day, CTV represented 48% of the company’s Q4 contributions after traffic acquisition costs – not ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

The expansive growth of the connected TV (CTV) landscape brought with it an explosion of new video content – and by extension, new opportunities for publishers to monetize. And yet, the landscape has ...

A quiet but monumental shift has just happened on TVs across America. In May 2025, for the first time, streaming TV viewership surpassed both cable and broadcast combined, with connected TV (CTV) ...