CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) ...

The CTV market landscape is diverse and keeps expanding, though the top spot still belongs to Roku, which is expected to reach 100 million users by the end of this year and grow by almost 30% by 2023.

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

SAN JOSE, CA, UNITED STATES, March 10, 2026 /EINPresswire.com/ -- TapClicks, the leader in Smart Marketing solutions, ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see how ...