As the most customer-facing team in an enterprise, marketing has long sat at the frontier of digital transformation. Marketers naturally respond to evolving customer needs before other teams, which ...

A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

My teenage daughter has her first boyfriend. Life is in vivid 4K color with Katy Perry blasting "Firework" in surround sound for her right now. I, on the other hand, find myself longing for the days ...

CMOs often get a bad rap. They have the shortest tenure within the C-suite with an average 4.1 bleak years and are quick to be shown the door if campaigns don’t perform as expected. There are all ...