Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game. While AI may be the impetus behind a lot of these changes, ...

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...

You know content matters. Every advisor, investor, and growth thread tells you it compounds over time. But when you are a B2B ...

AI search runs on citations. See why distribution is the unlock and how to build surface area, trusted pickups, and measurable citation lift with Stacker.

If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t ...

Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Should content marketers be worried about AI? It’s a hot topic—and one you can’t spend too much time debating. Tools like ChatGPT are disrupting the pace of content creation and strategy. One expert ...

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data ...