Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

For many business leaders, the hype around blockchain technologies is focused on cryptocurrencies, NFTs and decentralization. But the real value of blockchain goes far beyond speculative markets.

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform.

Telegram CEO and founder Pavel Durov announced today that the company is launching its ad platform next month, allowing channel owners to receive financial rewards. The company will pay out rewards ...

Blockchain, a type of distributed digital ledger technology (DLT), is a relatively new and exciting way of recording transactions in the digital age. First popularized by Bitcoin creator Satoshi ...

Privacy-focused messaging giant Telegram will start sharing advertisement revenue with channel owners starting in March, founder Pavel Durov said in a broadcast ...

Blockchain.com has released a fully AI-generated commercial for the 2025 NFL season that will begin running Sunday during the Cowboy's 2025 home opener. The 15-second spot demonstrates the ease with ...