There is a nasty little experimental device invented by B.F. Skinner that bears his name — the Skinner Box — and is used to study the behavior of rats when subjected to “negative reinforcement.” It ...

A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

B.F. Skinner is a creature of carefully shaped habit. At the age of 83, he has fashioned a schedule and environment for himself that is in perfect keeping with his theories of behavioral reinforcement ...

One of the most popular announcements at Google's recent developers conference was the new version of Google Maps, which has a lot of spiffy new bells and whistles, to be sure. But there's an ominous ...

Burrhus Frederic Skinner was one of the preeminent American psychologists of the 20th century. B.F. Skinner founded “radical behaviorism”—a twist on traditional behaviorism, a field of psychology that ...

B.F. Skinner, one of the century’s leading psychologists who believed human behavior could be engineered to build a better world, died of leukemia. He was 86. In his research and his writings, ...