Columbia Sportswear and Breakside Brewery teamed up to produce a bear scat-infused beer titled Nature Calls. To make the beer ...

Add Yahoo as a preferred source to see more of our stories on Google. The shock factor is high, but the mission is clear: Columbia is leaning into its "Engineered for Whatever" platform, aiming to ...

Of course bears do that. But what if something could be made of that scat? It is a ridiculous idea and for Columbia Sportswear, that was the point. For an promotion built around Super Bowl LX, the ...