World Baseball Classic, Inc. today announced its more than 150 business partners from around the world that will reach the sport’s tens of millions of worldwide fans as the 2026 World Baseball Classic ...

The Florida Marlins are a perennial cellar-dweller when it comes to winning and attendance. Management has dealt away the team's best players. So what's left? Some pretty outrageous marketing — and ...

Major League Baseball is expanding its partnership with TikTok to reach younger, international audiences by empowering ...

If you’re a baseball fan, there’s a pretty good chance your favorite ballplayer hails from a Latin American country. Nearly one-quarter (24.2%) of the 949 of MLB players rostered on Opening Day were ...

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

The idea of Major League Baseball letting potential viewers and existing fans see games for free on streaming platforms is tempting. But that isn't enough: To game the game with some quicker action is ...

NEW YORK — Uzma Rawn Dowler was promoted to Major League Baseball’s chief marketing officer effective Jan. 1. Rawn, 39, will report to deputy commissioner of business and media Noah Garden, MLB said ...