Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe. The PR firm ranked companies according to their scores on research ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

In a world saturated with polished messaging and overproduced branding, the businesses that win today aren’t necessarily the ones with the loudest ads—they’re the ones that are real. Authenticity in ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

Authenticity and provenance must be enforced both at the application level and at the system level so agencies can be ...

A few years ago, we were in the Office of the Governor of Massachusetts. The walls of the waiting room were surrounded by formal photographs of its most recent occupants. Each photograph captured an ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...