While it seems that no industry is immune to the disruptive forces of AI technology, the advertising sector is one place ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

This new partnership strengthens Scorpion's ability to help SMBs activate smarter, more efficient advertising on TikTok. SALT LAKE CITY, Jan. 12, 2026 /PRNewswire/ -- Scorpion, the leading provider of ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...

FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...

A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the digital advertising market and diverted revenue that would have otherwise ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.