Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to ...

2013 was kind to programmatic marketing. RTB display alone accounted for 20% of all digital ad spend. By 2017, it will reach 30%, or $9 billion. Does this mean we’re finally reaching the age when all ...