Ken Segall, the advertising guru who named the iMac and coined the “Think Different” slogan, wants to bust what he calls the “last myth about Macs:” security. Segall takes to task all the usual ...

In a public letter about Apple’s upcoming 50th anniversary, Tim Cook keys off the famous Think Different ad campaign: April 1st marks 50 years of Apple. From the first Apple computer to the Mac, from ...

Samsung is now mocking Apple over a perceived lack of new designs for the iPhone, and doing it with a nod to the famous "Think Different" ads — as well as doing it despite a lack of new designs. If ...

Apple has never been afraid to “think different,” as its long-standing ad campaign has urged users. But different isn’t always better, as the tech giant found out when it infuriated the creative ...