An ad test on X promotes Musk's Starlink beneath original content.

Anthropic’s Super Bowl ads are bangers. The spots, which Anthropic posted on X on Wednesday, seize on rival OpenAI’s plans to begin injecting ads into its ChatGPT chatbot for free-tier users as soon ...

Travis Kelce just announced his new partnership with American Eagle. Here's what he posted after his engagement announcement -- and why fans are upset. Now that all eyes are on Swift and Kelce, Kelce ...

X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.