As a business enters a new market, it must cope with cultural and demographic differences in the way it handles marketing. Some businesses choose a standardization model, in which the business appeals ...

Adaptation to the unavoidable consequences of climate change has become a necessity globally. However, practitioners, policymakers and scientists encounter and report on many barriers that impede ...

The study of local adaptation is often focused on polygenic traits and requires the estimation of fitness in the field — both aspects pose many challenges. Reciprocal transplant experiments are the ...

If you're looking to increase sales without adding a completely new product and changing your production methods, adapting a new product to provide different benefits can help you expand your business ...