About half of all CTV ads are still traditional TV spots that leave billions in potential brand impact untapped, according to TripleLift ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming video platforms.— This story first appears at TheDesk.net, a premium source ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...