A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

Testing out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users design A, another group of users design B, ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

The small but crucial difference is that Duolingo doesn’t use A/B testing–giving different users slightly different online experiences for the purpose of testing–to sell more consumer products or ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

A/B testing is nothing new. It has been a staple of direct marketing campaigns for decades: Before the web, it was catalog mailers and infomercials; since coming online, it’s been used for improving ...