Google has reversed a decision to allow certain types of cookies from following your every move on the internet. Cookies track websites you visit, links you click, products you look at, and even how ...

Third-party tracking remains widespread, with 61% of cookies set in third-party contexts. Mobile web performance lags behind desktop, with mobile sites showing much worse scores in key metrics.

The Microsoft Edge Team on Tuesday explained their work on an Ad Selection API to address the impending disuse of third-party cookies in browsers. The idea behind the Ad Selection API is to still ...

Google LLC has scrapped its plans to phase out Chrome’s support for third-party cookies. The company disclosed the decision today. It detailed that some of the ...

Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when ...

A quarter of a century after they first became ubiquitous, third-party digital cookies — those hidden bits of code that allow marketers to track all your web activities — are set to begin disappearing ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

Google has delayed plans to block third-party cookies in the Chrome browser. The company said it’s now aiming to ditch third-party cookies by early 2025. This latest postponement comes after two ...

Alphabet Inc’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google reversed its long-standing plan to eliminate cookies in its Chrome browser due to industry and regulatory pushback. Advertisers and publishers use ...

Third-party cookies have been an essential part of every marketer's toolkit for as long as they've been around. Businesses and brands have been leveraging these tracking methods to understand their ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kevin Mullen, chief product officer at Roq.ad. Update 1/19/23: This column originally ...